THE SURF MEAL CO. & SURFING WESTERN AUSTRALIA - A NEW PARTNERSHIP
The Surf Meal Co. in conjunction with Surfing Western Australia are thrilled to announce a newly signed partnership linking the premier surfing organisation of the West with the original surf nutrition company.
This unites two forces of the surfing industry creating a powerful partnership aimed at supporting and strengthening Surfing WA’s vision to encourage, promote, advance and administer the sport of surfing in WA.
It was an organic fit with the two brands ethos’ perfectly in sync and with a shared goal of empowering surfers with the pathways to enhance their performance on a leisure-focused and professional-focused aspect…whether that be through providing opportunities or tailored nutrition to perform at your peak!
The partnership will see The Surf Meal Co.’s support The Surfboard Room Surf League event later this month and the prestigious Whalebone Classic and King of the Point in 2017 and 2018.
The Surf Meal Co. president Steele Walster is proud of the coupling with his home state’s governing body and feels big things are on the horizon for the bonded organisations’ in the coming months.
“Surfing WA is an exciting and progressive association and together with The Surf Meal Co., we will move forward to promote and inspire the glorious art of surfing in Western Australia. WA has one of the most unique and diverse coastlines in the world and I am so fortunate to live where I do,” said Walster. “With worldwide surfing growing tremendously, the opportunities are exciting and we are delighted that we can help share this with surfers young, old, new and experienced.”
Established in 1964, Surfing WA has artfully adapted and evolved to continue to connect with the local and worldwide surfing community and grow its professional presence in WA while remaining focused on state based and grassroots activations.
"Surfing WA is thrilled to be partnering with the Surf Meal Co. Like us they're a Western Australian company that is committed to improving the lives of surfers and ocean users,” said Surfing WA Events Manager Justin Majeks. “It's a partnership that excites us and provides our members and competitors with the ideal pre-surf snack that will see them paddle harder, surf longer and hopefully catch more waves."