THE FOUNDING FAMILY
With a strong & varied background Steele is a journeyman with a breadth and depth of personal and professional experiences. Having worn the tie of Retail/FMCG executive, the fatigues of an Army Officer, the only suit he wears now is a wetsuit. Steele brings a vision, passion and determination to The Surf Meal Co team. A true reflection of The Surf Meal Co. and an embodiment of the market we seek to serve, Steele can pin pointedly articulate what dedicated surfers need...because he is one through and through. Steele’s signature style is his unconventionality; he inspires & he has a bloody good time doing life.
Lachlan is an accomplished businessman which coupled with an ingrained passion for health & fitness he brings an extensive knowledge base highly specific to The Surf Meal Co. This is a man who commands excellence. He is non-stop on the go from the moment he wakes until his head hits the pillow. He has an incredibly logical brain that excels in business and is passionate about filling life with only the best of the best; work, gym, surfing, football, rock climbing, wakeboarding, golf, wining & dining…in case you didn’t get it, he has a lot of passions in life.
AMY COMES FROM AN EXPANSIVE BACKGROUND IN MARKETING & PR. WHILE IN THE PAST SHE HAS WORKED WITH LEADING WORLDWIDE FASHION & BEAUTY BRANDS, SHE HAS A UNSHAKABLE PASSION FOR START UPS & IMMERSING HERSELF IN TOTALITY IN THE PROJECT AT HAND. SHE LOVES MAKING BRANDS BEAUTIFUL FROM EVERY DIMENSION, UNMISTAKABLE DISTINCTIVE IN IMAGE AND BUILDING BRANDS THAT PEOPLE LOVE AND CONNECT WITH ON A PERSONAL LEVEL. SHE FEELS AT HOME WITH AN OCEAN VIEW IN SIGHT AND SEA AIR IN HER LUNGS. WHILE ON A WEEKDAY SHE WEARS JIMMY CHOO, WEEKENDS BRING HAVIANAS.